Link in Bio for Online Sellers: Put All Your Shop Links in One Page (Free)

If you sell online, your customers are scattered — your Shopee store here, your TikTok Shop there, your Facebook page, your Instagram, maybe a group chat for orders. But your bio gives you very little room to point at all of them — TikTok allows one clickable link, and Instagram caps you at five. So which ones do you choose?

You don't have to choose. A link in bio page lets you put all of your shop links behind a single link, so one tap takes buyers to everything you sell.

This guide shows online sellers how to set one up for free, on your phone, in a few minutes.

The problem: a few bio links, many shops

Instagram and TikTok don't allow clickable links inside posts or captions — on Instagram the only clickable links are the ones in your profile and the link sticker in Stories. For a seller, that's a real limit:

  • You post a product on Instagram, but your store is on Shopee.
  • You go live on TikTok, but checkout happens in your TikTok Shop or through DMs.
  • You run promos on Facebook, but the link in your Instagram bio still points somewhere else.

Every time you switch what you're promoting, you have to go back and edit those links on every profile — and older posts that said "link in bio" now point somewhere else.

What a link-in-bio page does for online sellers

A link-in-bio page is one simple page with a short, memorable URL (like linby.me/@yourshop) that you put in your Instagram and TikTok bio. On that page you list all your destinations, so buyers pick where to go:

  • Your Shopee store, and links to specific products or promos
  • Your TikTok Shop
  • Your Facebook page or group
  • Your other socials — Instagram, X (Twitter), YouTube
  • A way to contact you for orders

You set it once. When you run a new promo, you update the page — not the link in your bio.

How to make one in minutes (free, on your phone)

You don't need a website or any design skills.

  1. 1
    Sign up for a free account. It takes under a minute with a Google account or your email — no credit card.
  2. 2
    Set your URL to something buyers will remember, like linby.me/@yourshop.
  3. 3
    Add your links: your Shopee store, TikTok Shop, Facebook page, and any product or promo links you want to feature.
  4. 4
    Pick a theme. Choosing one already gives you a page that looks put-together — colors, fonts and spacing are handled for you.
  5. 5
    Publish, then paste your link (linby.me/@yourshop) into your Instagram and TikTok bio.

That's it — one link that shows everything you sell.

What to put on your seller page

A few things make a link-in-bio page work harder for sellers:

  • Your main shops first. Put Shopee, TikTok Shop, and your Facebook page at the top where buyers see them immediately.
  • Featured products or promos. Add direct links to the items you're pushing this week, so buyers reach them in one tap.
  • A clear way to order or ask. Point buyers to your DMs or order form so questions don't get lost.
  • Your other socials. Let new buyers follow you everywhere you post.

On the free plan you can list all of these links. If you want richer selling tools — a contact form to receive orders straight from your page, or a schedule block to announce your live-selling times — those are on the Basic plan.

Make it look trustworthy without design skills

Buyers judge fast. A page that looks messy or thrown-together makes people hesitate before they buy. But you don't have to be a designer to avoid that.

With Linby, you pick a theme and the page stays consistent — the colors, fonts, buttons and spacing all match, so nothing looks broken. There are 150+ themes to choose from, all free, so your page can match your shop's look instead of looking like everyone else's. When you're ready, you can adjust colors and spacing to make it yours.

Tips for live sellers

If you sell on live streams, your followers need to know when you're going live and where to buy:

  • Keep your live-selling links (TikTok Shop, Shopee) at the top of your page so viewers can check out fast.
  • Announce your next live time on your page, and update it as your schedule changes — a schedule block (on the Basic plan) keeps this tidy, or you can simply write it in a text block for free.
  • Share the same one link every stream, so regulars always know where to find everything.

Start free

Putting all your shop links in one page costs nothing and takes a few minutes. Create your free page, add your Shopee, TikTok Shop and social links, and give buyers one link that shows everything you sell.

Build your profile site or link-in-bio with Linby

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Related guides

See also: FAQPricing